Planning: Locations

Location is a very important factor to consider in music video during pre-production, as the locations in our music video will be chosen to fit the themes and purpose. We have decided on the final locations using the plans from our storyboard and risk assessment. The main focus was to have a variety of locations/settings for the final music video, further based on the feedback from our questionnaire.

Location 1: Stratford/ Westfield

Relevance to lyrics: It relates to the lyrics in a way as the way he says, "I got my city doing front flips", with the filming of it in a busy area showing the audience that the character is in a 'city', and even "Clean up the streets so my daughter can have somewhere to play", has relevance to the setting as Westfield is clearly a busy area with a mass amount of people going there everyday to shop.

Relevance to genre: In terms of modern hip-hop it is not relevant, but by filming in a empty area rather than a busy environment it is ideal to show this jump from being a mainstream video to a niche one. 

Relevance to target audience: Areas may be familiar to the audience leading to them getting rather excited as to the fact that they know these areas and have been there, also it gives audiences an insight into areas they may never have been as it may appeal to them as a place to go.

Advantages of location: The buildings around the area are familiar, however we filmed in a closed off part of the area, so there are no disturbances. We did however film some parts in an area where people would walk past and acknowledge your presence within the area.

Potential problems and how you could overcome them: The area is busy every single day as there are thousands of shops in the area, appealing to different age groups and individuals, however, Sunday is the least busiest meaning that we could film on the day. 

Existing video that influenced this location:
Chance the Rapper - Angels - areas set around Chicago
T.I. ft B.O.B and Kendrick Lamar - Memories Back Then - areas set around Los Angeles, California

Location 2: Ponders End Car Park

Relevance to lyrics: It has no relation to the lyrics apart from one verse which speaks, "It's too many young n****s on the southside, got us scared to let our grandmommas outside", the word 'outside' is the only known subtle link as our character will be performing and dancing outside.

Relevance to genre: The location is irrelevant to the genre and more to other genres, meaning we have avoided the mainstream and gone for the niche pathway. 

Relevance to target audience: The area may be familiar to the target audience as the block of flats behind the character could be where some of them live, also the area of Ponders End could be a known region to a majority of the audience as the scene is a local area. 

Advantage of location: It is easy to get to and doesn't necessarily require permission to be filmed in due to its short gap between it and the academy. It is a large area and can be explored to film different parts of the song without the audience knowing if we have moved or not, allowing them to analyse our imagination and creativity. 

Potential problems and how you will overcome them: Since it is centered around a car park, it is possible that cars could be coming and going, making it incredibly difficult. 

Existing videos that influenced this location:
Major Lazer ft Travis Scott, 2Chainz, Mad Cobra and Pusha T - Night Riders
Dr Kucho and Gregor Salto x Ane Brun - Can't Stop Playing